Value Proposition
A promise of value you can measure
A value proposition summarises how the benefit of a product or service is delivered, experienced and acquired. Here is ours, and how to build yours.
Why Toxum
What we promise every customer
The basics
What is a value proposition?
A company’s value proposition is a promise of value that outlines how its product or service benefits the customer in delivery, experience and acquisition. It specifies what makes the offering attractive, why a customer should buy it, and how it differs from similar offerings.
It is usually aimed at the company’s intended customers or market segment, and communicates tangible and intangible benefits in a short, clear statement that conveys value without further explanation.
Why it matters
Creating a value proposition is a crucial part of a business plan. It often appears on marketing materials such as your website because it influences customers’ decisions.
Guide
How to create a value proposition
A well-tailored value proposition can be a huge success factor. These tips help you create an effective one.
Know your customers
Analyse the market and identify your target customers and segment to understand the benefits they want.
Understand costs and benefits
Value to customers is essentially the difference between the benefits you deliver and the costs of providing them.
Study your competitors
Evaluate competitors’ strengths and weaknesses and find ways to differentiate.
Be clear and concise
Customers must grasp the message quickly. Keep it to two or three sentences.
Design is king
Make your proposition visible and appealing on every marketing material, including your website.
Let’s build something extraordinary together
Tell us about your idea, product or problem. A Toxum expert will get back to you within one business day.